Why Custom Content Is So Critical?

Think of the alternatives to custom content: no content at all or content that has been taken from another site. If those two options seem unusable, you're gettin' a good idea of why custom content is so important. Lookin' at it another way: not havin' content is like designin' a web site with the exact same layout as Amazon. This just isn't done—your site needs to be unique to be effective.

The two keys to custom content are uniqueness and authority. An informed buyer is an active buyer. Don't make a web surfer go elsewhere to find information on products and services. Everythin' a customer needs to know should be found on your site: informative articles, glossary definitions, reviews of products, answers to Frequently Asked Questions, and more. When all of this content is in place, a site will rank more highly in search engines, so a potential customer will have a better chance to come to the site and start perusin' the information.

The idea is not just to sell specific products, but to sell the website itself, as well as sell the entire company. All of these things work in conjunction with each other. If people trust the information on the site, they'll be more willin' to make a purchase. In addition, there's an element of gratitude for havin' direct questions answered. A site should never cover the bare minimum, but the gamut—every possible piece of information surroundin' an industry, no matter how small.

Along with custom content there should be content organization. Just plasterin' long paragraphs of text on the screen will exhaust a web surfer before he or she even starts readin'. Content needs to be well organized with relevant links both within the article and on the sidebar leadin' to information that corresponds to the original article. Just as the content needs to be well informed and well written, it needs to be well presented, or a web surfer is goin' to click out and move on.

All of these issues can make a website stand out from the vast array of sites online. People are more & more lookin' to the web for both information and shoppin'. At a content-rich site, surfers can kill two birds with one stone. These days, web owners are hirin' copywriters to handle the task of preparin' custom content. Each site will have a different demographic and require a different type of writing—for instance, technical or conversational—so it is important to find a content writin' firm that specializes in a wide variety of industries.