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Friday, June 15, 2007

Why Affiliate Marketin' Is So Important?

Much of the information you'll find online is aimed at affiliate marketers: Make millions online! While many of these claims are overblown, they also get the attention of small & medium-sized businesses that also want to cash in on the affiliate marketin' gold rush. Becomin' an affiliate is as lucrative a proposition as becomin' an affiliate marketer. For this reason, you'll see new affiliate opportunities arisin' each & every day.

Look at what a business is gettin' if it starts an affiliate program: free advertisin'. That's the simplest way to put it. The marketer signs up with the business & agrees to put a link on a website. The business only has to pay for this service if a sale is made—normally for a reasonable commission. As this is a sale that wouldn't have been made without the affiliate marketer's site, it is money well spent.

Even if a sale is not made, the link provides a method of advertisin' that can increase name recognition. Most business owners know that people might not make a purchase until the fifth time they see a brand name or come surfin' to a site. An affiliate program can spread the word about a business on dozens upon dozens of sites. When combined with more traditional types of advertisin', this can be a great way for a new business to get a foothold or an established business to expand its reach. These links can help search engine rankin' as well.

The trick to a good affiliate partnership is findin' quality marketers. While you obviously want to have your link on as many sites as possible, you also want those sites to be adept at generatin' traffic & sales. The fact remains that a large number of affiliate sites are posted & then never updated again. A business wants to find marketers who will design a professional-lookin' site & market that site effectively. At affiliate forums, businesses can hook up with marketers to start a relationship. A business owner can get a sense of the marketer's skill & drive from his or her stable of sites.

There's a lot of competition for marketers out there, especially established, quality marketers. Your best bet is to offer very attractive terms—a higher commission than the competition or a unique link layout. It should go without sayin' that your own site is well designed. An affiliate marketer wants to make a sale just as much as you do, and marketers won't sign up with a site that is poorly constructed. Offer a good site & a good product & you'll brin' in more affiliate marketers. All this said, it is no surprise that affiliate marketin' is growin' at such an exponential rate. It is as important to business as any other type of marketin'. Further...

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