Five Reasons Your Company Needs A Solid SEO Plan

Here's the major reason that your company needs a solid SEO plan: profitability. Search Engine Optimization ("SEO") is just another way of marketin'. If you don't market a product, you can't expect name recognition or sales to come pourin' in. Most people surfin' online go to search engines to find information or new products. Without a decent search engine rankin', your site, and products, will be passed over time and again.

There are five core reasons that SEO is important, all of which can help a business's profit margin. Let's begin with what is the basis of SEO marketin': content. The idea of providin' unique content is so that the site becomes a trusted resource on a set of topics. So how does content help profitability?

First is search engine rankin'. Search engine spiders love content. If the content matches the HTML title tag, an important optimization technique, and the content contains common keywords plugged into a search engine, there will be more opportunities for the site to land in the top listings of search results. Providin' quality, targeted content will draw in potential customers lookin' specifically for what you have to offer.

Drivin' traffic has a two-fold purpose. Not only does a content-rich site help search engine results, but the content will leave a lastin' impression on visitors. Imagine a site that's in the top three results that provides no useful information. Traffic can be useless if the site doesn't have some stickin' power. Web surfers will come back to the site time and again. SEO will lead to both new and repeat visitors. Inspirin' repeat visitors is reason number two for a solid SEO plan.

An offshoot of this is number three: referrals. The more content-rich your site, the more you'll be able to get referrals. Web surfer one goes to a site and finds useful information, he then refers web surfer two—it's a type of traffic that works independently of search engines, the basis of viral marketin'. Part of SEO is providin' an easy way for people to refer other web surfers, possibly with a reward system.

Fourth is linkbait. Again, this has two purposes. Quality content can lead to other sites linkin' to the original article. This will both drive traffic from the linkin' site, as well as help elevate search engine rankin'. Search engine spiders love relevant links.

The final way SEO is useful is general: it improves the site. A website is a form of advertisin'--it represents the company. A site should be feature-rich & informative in order to increase brand recognition & ensure repeat visitors. Too often, website owners are caught up in how to "fool" search engine spiders. You might fool a spider, but you'll rarely fool an actual web surfer. SEO should be about providin' a content-heavy site that will become a trusted resource in your industry.